Brand standard
Logo and font instructions.
The approved JAHA identity protects legibility, dignity, historical integrity and the prominence of the content.
Approved identity
Use the complete circular seal.
Use only the approved supplied artwork. Do not redraw, retype, reconstruct, crop, stretch, rotate or separate the seal into a submark. Do not alter the wording or the spacing between the rings.
- Digital minimum: 180 px wide where the outer wording must remain legible.
- Use the full-colour seal on Cream, white or very light neutral backgrounds.
- Use the reversed white seal on Navy, Mid Blue or suitably dark photography.
- Keep the seal in a calm area with clear space on every side.
Heading typeface
Cormorant
Garamond
Use SemiBold or Bold for display titles, page titles and major section headings.
Body typeface
Montserrat
Use Regular, Medium and SemiBold for body copy, navigation, captions and interface text.
Font instructions
- Use the two approved families together; do not substitute decorative fonts.
- Use sentence case for headings and body text.
- Reserve uppercase for short labels, metadata and archive references.
- Left-align body copy and maintain generous line spacing.
Colour system
Warm paper, confident structure, restrained accent.
JAHA Navy
#1C2E4AJAHA Gold
#C9A84CJAHA Cream
#F8F6F0JAHA Mid Blue
#2E5F8ACharcoal
#333333Use Navy or Charcoal body text on Cream or white. Reserve Gold for larger type, rules and accents; never use it for small body text on Cream.
Identity reference
The approved visual direction.
